RedRebs Interview

I had the pleasure of interviewing Thaldev Kaim, founder of
 www.redrebs.com, a brand for plus size women.

Morissa: What inspired you to start a luxury fashion portal?

Thaldev: As a high-profile  advertising industry leader (Creative Director) I have worked for world’s top brands and had to routinely meet film & industry celebrities. To ensure superior meeting-outcomes I used to scour markets for luxury plus size clothing for self and team members. However I was always disappointed by the sheer lack of choices and agonizing neglect by top fashion brands of this ballooning segment globally.  I noticed that this market gap for plus size clothing especially in the online retail segment was forever growing by leaps and bounds in both developed and developing markets around the world at attractive plus size proportions (market size, galloping growth). This market reality inspired me to launch my own plus size fashion portal that’s focused on resolving most of the life challenges of plus size people around the world.
 Women, as the better half of humankind, are the chosen nurturers and birth givers to mankind. By neglecting their plus size fashion and living needs of these women, businesses are being insensitive and irresponsible. Expecting all women to be size zero sexy always is being foolish and selfish. As I have always seen my mom, an adorable plus size lady, agonizingly search for plus size fashion clothing with little success I decided to rectify this. After all, if we neglect our women’s needs and aspirations we are being inhuman to the humans’ reason to be alive! We need to respect all women for what they do to us as mothers, soulmates, friends, bosses, leaders, helpers….by proactively making their lives more beautiful and meaningful in ways they never dreamt of before. After all our forever loving and caring women nurture us all without demanding anything in return except for love and respect.  And its for this very reason my RedRebs is the world’ first and only fashion destination for plus size women that helps them transform their lives and not just looks.

How has technology shaped your business?
Interactive web 2.0 technology and tech-savvy process innovations have helped me deliver a seamless people-delight experience while helping me minimize operations, marketing and sales costs. The website allows me to continuously add new product lines and brands without having to bother about expensive brick & mortar retail space. And online digital marketing is analytics data driven and demand-agile across multiple channels. This allows us to integrate backend and front end processes to  serve emerging market needs intelligently and quickly. We are thus able to seamlessly integrate key business functions to ensure a superior customer experience across different touchpoints using a fusion ‘web-mobile-offline’ approach. Our eCommerce empowered website has many world firsts like ‘shop by body type and recommended looks’ feature. These user delighting innovations have helped us in making online shopping truly inspiring and extremely convenient in  multiple ways. 

Do you have any funny stories from your business experience?
I am an ‘ Apple-products-fan’ and own the latest iPad, iMac (laptop), Apple Mac (Desktop) and the iPhone. So when our business adviser Anshumali Saxena pointed out that Adam & Eve started procreation by biting into an apple I couldn’t burst out laughing at the suggestion that I have started the procreation of a new fashion tribe through my very own Apple Bytes!

You used to work in communications. How do those skills come in handy for your clothing business?

My brand communications role focused on transforming the entire business promotions’ value chain and not just delivering select advertisements. My focus on delivering out of the box brand delight solutions to advertising clients helped me devise a fashion-clothing business USP that proactively delivers people delight across the customer journey and not just at the point of sales. Being adept at both offline and online brand delight promotions I was able to grasp the nuances of delivering a holistic offline-online customer delight experience deliverable right from the beginning instead of learning from risky trial and errors process.

Empowering women globally to redefine ‘wow’ as ‘wonderfully outstanding women’ through inspirational clothing, accessories and smart living-thriving.

-Any advice for other entrepreneurs?

Always revisit the drawing board with a clear focus on the core idea to find out-of-the-box solutions to new complexities, We should never allow ourselves to be overwhelmed by emerging challenges as sometimes these issues become our stumbling blocks and often make brands deviate from their business USP which may in turn derail the success-process..